THE 21 IRREFUTABLE LAWS OF LEADERSHIP

The 21 Irrefutable Laws of Leadership was written out of many studies and observations John Maxwell has carried out on leaders in various sectors like business, politics, military, sport and most of all his personal leadership experience. He poured out his heart into this book by giving us 21 laws that can help you become the most powerful and effective leader. The principles of leadership do not change over time, only the application does. These principles or law brings consequences; people will either follow you or they will not. It will depend on your mode of application. These laws when applied in real life form the foundation of leadership.

  1. LAW OF THE LID:  The law of the lid states that leadership ability is a determinant of a person’s level of effectiveness. This means that your effectiveness is determined by your level of leadership. When your level of leadership increases, you become more effective. An increase in effectiveness directly affects the level of success.
  2. LAW OF INFLUENCE:  Leadership is different from every other subject matter such as management or entrepreneurship. The true definition of a leader is determined by the level of people he has influenced. Your followers are the proof that you are a leader, nothing more or less.
  3. LAW OF PROCESS: Maxwell explains five different phases of leadership growth. He also explains that what sets a leader apart from their followers is their ability to learn, develop and improve their skill.
  4. LAW OF NAVIGATION:  A true leader is a leader with foresight. Leaders chart the course for their team because they have full vision of where they are going, understand the challenges and risk and also understand the right set of people needed to achieve the vision.
  5. LAW OF ADDITION: This law defines the ability of a leader to add value by serving others and making things better for them.
  6. LAW OF SOLID GROUND: The foundation of leadership is trust. Trust is built when a leader is consistently competent and displays remarkable character. Character conveys potential and builds respect.
  7. LAW OF RESPECT: In this book, Maxwell explains six ways leaders gain respect and how to access and improve your level of leadership. Leaders tend to stand out while others follow because they are perceived to be stronger.
  8. LAW OF INTUITION: We relate and see people based on who we are so leaders also see things with leadership bias. Maxwell explains in detail various ways a leader can apply their leadership bias and how to improve their leadership intuition.
  9. LAW OF MAGNETISM: You attract who you are. It’s as simple as that. People are drawn to others with similar characteristics like attitude, ability, leadership ability, energy level, etc.
  10. LAW OF CONNECTION: The key to connecting with people is by relating to them as an individual even if they are in a group. There is a need to connect with people emotionally as a leader before you can move them to action. Maxwell shares a bigger picture of how you can connect with yourself and others.
  11. LAW OF THE INNER CIRCLE: Your inner circle is the group of people you turn to for advice, support and assistance. These people must be chosen intentionally. They must be people who display excellence, maturity and good character in everything they do.
  12. LAW OF EMPOWERMENT:  The important thing in empowerment is believing in people. Most leaders refuse to empower others due to three key reasons: resistance to change, desire for job security and lack of self-worth. In this book, John Maxwell sheds more light on how to improve your self-worth and empower others.
  13. THE LAW OF THE PICTURE: Exceptional leaders understand the irreplaceable role of vision. A vision shows the picture of what is to be achieved. Therefore, for a leader to communicate it effectively, he/she has to model the vision by setting the right example and showing the way. This act of modeling gives the followers credibility, passion and motivation to carry on with the vision.
  14. THE LAW OF BUY IN: The secret is people buy into the leader first before buying into the vision. They listen to people who they trust, believe in and feel they are credible and worth going along with.  When followers buy into the leader and the vision, then they are ready and willing to follow such leader through any challenge and success.
  15.  THE LAW OF VICTORY:  A Good leader must take responsibility for all actions, be creative and transfer his success and passion to his followers. Failure or quitting is not an option on a leader’s list.  Maxwell wrote ”one thing victorious leaders have in common is that they share an unwillingness to accept defeat.” As a result, they take responsibility for the success of the team and do what it takes to lead the team to victory.
  16. THE LAW OF BIG MO: Momentum is a leader’s best friend. An organization or team with momentum can successfully pass through any obstacle, and momentum is a determining factor between winning and losing. It makes you unstoppable. In this book, Maxwell shares several characteristics of the Big MO and how to access where we are.
  17. THE LAW OF PRIORITIES:  Don’t just get busy, get productive. The heart of the law of priority states that leaders understand that activity is not about accomplishment. This means prioritizing requires leaders always to think ahead, to know what is more important and how it all relates to the vision. Maxwell discusses the Pareto principle and other key factors that help in setting a priority list which are Requirement, Reward, and Returns.
  18. THE LAW OF SACRIFICE: This law gives a glimpse of what leadership life is.  A leader might be looking glamorous on the outside, but the secret behind his true leadership is that he has sacrificed and still sacrificing. The hidden secret behind success is the sacrifice. And a true leader does not only sacrifice but also put others ahead of him.
  19.   THE LAW OF TIMING: Leadership is not only about how to lead but discerning the right time to take action. Maxwell summarizes his statement by saying “taking the wrong action at the wrong time leads to disaster and the right action at the wrong time leads to resistance while the wrong action at the right time leads to a mistake”. This shows that leadership ability goes beyond leading.

 

  1.   THE LAW OF EXPLOSIVE GROWTH: You can attain explosive growth when you choose to lead leaders and not followers. To lead leaders, you have to focus on the strength and not weaknesses, treat everyone differently and invest quality time into others rather than spending time together. Maxwell summarizes this law by saying leaders who develop other leaders experience incredible multiplication effect in their organization that can be achieved in no other way.

  1. LAW OF LEGACY:  This is the final law in this book. The law of legacy states that a leader’s lasting value is measured by succession. What do you want to be remembered for? Maxwell summarizes the life of a leader by saying that “achievement comes when they do big things by themselves. Success comes when they empower followers to do big things for them. Significance comes when they develop leaders to do great things with them. Legacy comes when they put leaders in the position to do great things without them.” He ends the chapter with the thought, “our abilities as leaders will not be measured by the buildings we built, the institutions we established, or what our team accomplished during our tenure. You and I will be judged by how well the people we invested in carried on after we are gone.” This is the greatest challenge of  a lifelong pursuit of leadership, but it is also the only thing that will matter in the end.

Undoubtedly, you are eager to know other laws of leadership. The 21 Irrefutable Laws of Leadership not only explains the laws but include several tips on how to apply the laws. Do not hesitate to feed on the richness of this innovation.

KEY POINTS

Key point #1: Leadership is built on trust and compounds over time

Key point #2: Leaders attract who they are.

Key point #3: Leaders must learn, grow and develop.

One Last Thing

“Leaders Who Attract Followers . . . Need to Be Needed

Leaders Who Develop Leaders . . . Want to Be Succeeded”

John C. Maxwell, The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

The Lean Startup

This book conveys the concept of validated learning (trying out new ideas and measuring its effect on potential customers to ascertain its effectiveness) and build-measure-learn feedback loop. It introduces a systematic approach to measure the progress of a project at startup. A start-up has its vision that employs a strategy such as product roadmap, business model, view of partners, competitors and customers. The result of the strategy used is the product. Strategy changes occasionally, product changes continuously while vision rarely changes.

A startup is designed to create a new product under uncertain conditions. Successes from these scenarios come from constant experimentation and learning from experts experience. A lot of learning is involved in the startup process and the most important thing is to figure out validated learning. The goal is to learn and know what the customers want and discard everything else.

As a startup, do not delay charging your customers as many startups do. Eric affirms starting with a low-quality prototype, charging customers from start date and using low volume revenue target for accountability.

One of the cores of Lean Startup model is the Build-Measure-Learn loop. Once an MVP is built, the goal is to make use of user feedback to iterate upon the product. After building an MVP, test the riskiest assumption first and then put it out for early adopters. Then define a baseline metric, a hypothesis to improve the metric and set out experiment targeted towards the same metric. As soon as you get the result, choose whether to persevere or pivot. Wealthfront pivoted from gaming platform/virtual stock trading to E-commerce service that offers money management by money managers.  Most entrepreneurs are afraid of failure thereby delaying the pivot. Also, due to vanity metrics and unclear success hypothesis, most entrepreneurs suffer from unnecessary regret for delaying the pivot. There are various types of pivot, some of which are customer segment Pivot, Zoom in Pivot, Customer need pivot, Business Architecture pivot, Value capture pivot amongst others. It is important to copy the essential features not just the superficial features when pivoting.

As the product grows, customers begin to patronize the product. Customers built overtime inform others about the product or end up purchasing the product again. Consequently, the product grows and achieves a product/market fit. When product/market fit happens, it leaves no room for doubt.

Likewise, as the startup grows, it has to adapt to changing customer base. Every company has to deal with four types of work. These include: launching a new product, scaling it for broad adoption, combating its commoditization by incremental improvement and maintenance of the product in the long run as part of the company’s product line. All steps are essential, but the last step can be a bit difficult for an entrepreneur.

A startup must pass through the learning stage, experiment hypothesis, build MVP, measure MVP, decide if to persevere or pivot, grow to adapt and innovate.  

The Big Three - Key Points

Key Point #1:

Measure the startup progress using the build-measure-learn feedback loop.

Key Point #2:

A startup is designed to create a new product under an uncertain condition, successes from these scenarios come from constant experimentation or learning from experts experience.

Key Point #3:

Every company has to deal with four types of work: Launching a new product, scaling it for broad adoption, combating its commoditization by incremental improvement and maintenance of the product in the long run as part of the company’s product line.

One Last Thing

“We must learn what customers really want, not what they say they want or what we think they should want.”

― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses