The Presentation Secrets of Steve Jobs

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The Presentation Secrets of Steve Jobs covers everything from the basics of presenting, including structure and concepts on slide design, to scripting and the detailed dress rehearsals that set Jobs’ success apart from others. Steve Jobs was always eager and hungry to learn, advance and excel. His philosophy was to do what you love, view setbacks as opportunities and dedicate yourself to the passionate pursuit of excellence. The author, Carmine Gallo, does an excellent job dividing the book into three sections he calls acts. The first act is about creating the story that you want to deliver in the presentation. The second act is all about the stage; how to not lecture but rather give an extraordinary experience on the stage. The third act is about refining and becoming better. Let’s take a deep look  into each act:

ACT 1 - CREATE THE STORY

Develop a messianic sense of purpose. Jobs has been giving astounding and inspiring presentations for decades. A very famous one was during the unveiling of the first Macintosh in 1984.  From the stage, before the entire room goes totally dark, he says, “You have seen some pictures of Macintosh, now I want to show you Macintosh in person. All of the images that you're about to see on the large screen will be generated by what is in that bag."  What happens next is a crowd applauding and cheering every step of the way. Without saying a word, Jobs shows how easy it was to take the Macintosh out of the bag and how the entire presentation fit in a packet through a floppy disk. The audience laughed and applaud. For the first time, the world saw a computer with multiple fonts, the ability to play chess and serve as a calculator. He walked back to the microphone and delivered his final pitch, "Now, we’ve done a lot of talking about Macintosh recently, but today for the first time ever, I’d like to let Macintosh speak for itself."  He walked back to the computer and the big screen displayed the words "Hello, I am Macintosh. It sure is great to get out of that bag..." The computer then cleverly “throws a punch” at IBM by saying "Never trust a computer you can’t lift." The crowd couldn't get enough of it, applauding and cheering. Probably one of the most exciting four minutes of any product launch presentations ever made. Yes, Steve and his Macintosh delivered the messianic message that "from this point on, COMPUTERS ARE PERSONAL!”

Even now, that launch remains one of the most dramatic presentations in corporate history.

Below is the link for your enjoyment. It’s worth the watch!

https://www.youtube.com/watch?v=8bepzUM1x3w

Do what you love. This has been Steve Jobs’ secret to success. He says, “ You’ve got to find what you love, going to bed at night saying I have done something wonderful, that’s what mattered.” He was inspired by a purpose beyond making money. Jim Collins says some managers are uncomfortable with expressing emotions about their dreams, but it’s passion that will attract and motivate others.

  • Plan in Analog: the most important thing you can do to improve your presentation dramatically is to have a story to tell before working on your powerpoint. Genuinely great presenters like Steve Jobs visualize, plan and create ideas on paper or whiteboards well before they open their PowerPoint software. Nancy Duarte recommends that a presenter spend 90 hours on 30 slides. But only one-third of the time is spent building slides. Another third rehearsing, but the first third is spent collecting ideas, organizing ideas and selecting story.
  •   Create Twitter-like Headlines.
  •   Stick to the rule of 3: Create the story, deliver an experience, refine and rehearse.
  •   Introduce the antagonist.

ACT 2 - DELIVER THE EXPERIENCE

  •  Eliminate clutter: Steve Jobs made it clear by saying simplicity is the ultimate sophistication. He spent more time taking things out of the slides. In his view, an image, a single word or a simple sentence was more than enough to be used as a visual aid.
  •  Reveal a “holy shit” moment: People will forget what you said, but they will never forget how you made them feel. Create an emotionally charged event ahead of time. Identify the one thing that you want your audience to remember and talk about long after your presentation is over. For Steve Jobs, this became his trademark, "One More Thing..." He used it at the end of every presentation. It was his HOLY SHIT moment that many looked forward to. FaceTime and iTV (AppleTV) were both originally introduced as the “One More Thing.”

Note: If you haven't yet noticed, every Bite has a section called “One Last Thing.” It was inspired by the desire to create one final “Holy Shit” moment for the reader, leaving him or her pondering the message or argument.

ACT 3-REFINE AND REHEARSE

  • Master Stage Presence: Steve Jobs has a commanding presence. His voice, gestures and body language communicate authority, confidence, and energy. He maintains eye contact, open posture and hand gestures with the audience. Body language delivery, all are very important. Cisco researched and found that the body language and vocal tone account for about 63% of communication. You can only improve your body language and vocal delivery when you practice.
  • Wear appropriate costume: Steve Jobs is the anti-Cher. When you invent revolutionary computers, music players and smartphones, your audience will give you permission to dress any way you want.
  • Have fun: Don’t lose sight of the fact that the audience wants to be informed and entertained. Each of Jobs’ presentations is “infortainment.” He teaches his audience something new, reveals new products and has fun doing it.

Steve Jobs said, “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. Stay hungry. Stay foolish.”

 

THE BIG THREE - KEY POINTS

Key point #1: People will forget what you said, but they will never forget how you made them feel. Infortain your audience!

Key point #2: Plan and deliver a “Holy Shit” moment. This is as critical as the presentation itself.

Key point #3: Presentation principles are not limited to the stage, a document or a product. A conversation can benefit from the same principles as long as you want to be unforgettable.

 

One Last Thing

“People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they’re talking about don’t need PowerPoint.” Steve Jobs, Biography by Walter Isaacson

How to be a Productivity Ninja

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Graham Alcott discovered the low level of productivity caused by information overload in the twenty-first-century workers; therefore he took a deep dive into his book, how to be a productivity Ninja where he shows how to worry less, achieve more and love what you do. In this book, Graham combines all his teachings from his public productivity workshop from all over the world into a simple and practical guide to working faster and smarter.

The goal of this book is to teach you how to overcome procrastination, how to use email more effectively, and new ways to increase your personal time and how to de-clutter an information overload.

Graham identifies stress as one of the critical components for procrastination, within the first chapter he goes into details on how stress agent is created and our ability to deal with them. The author identifies several causes of stress agent among which he listed conflict, overload panic, fear of being foolish among others. He continues by highlighting the aspects of developing a mindset of a Ninja to use in your productivity. This is about living in the present moment and not thinking about what you need to do or worrying about tomorrow. People’s best work happens when they are present and live in the moment.

One of the key components of the book is attention management. We often read about how important our time is, but attention is finite and should be used as a precious resource more than our time, at the end of the daytime alone has no real value, it is the action in time what gives value to time. He went further to state that the key to productivity and ultimately the application of this precious resource will determine your success. He developed an equation to back up his point which is:

TIME + THE RIGHT ATTENTION AND FOCUS = DONE

He categorizes attention as follows:

  •    ACTIVE: Ticking along but flagging a little
  •    PROACTIVE: Fully focused and alert
  •    INACTIVE: Light is on but no one at home

The author also proposed several strategies to maximize periods of proactivity. This includes taking yourself away from distraction and improving concentration then use mechanism for managing task and determining what to do at any given time. Graham proposed the CORD Model.  CORD is an acronym that stands for Capture, Organise, Review and Do. The first two C and O requires for you to operate in ‘BOSS mode’ while the last two will be R & D needs to perform in “worker mode.”

CAPTURE: means collecting ideas and new tasks quickly and efficiently. This allows you to take distraction out of the way soon and get back to the task at hand.

ORGANISE deals with the appropriate filing of the collected task. The task to be organized in lists and give a sense of scales; therefore activities spanning months are not mixed in with tasks requiring minutes. The goal of this model is to ensure that when operating in execute mode, we are clear on what needs to be done and what is committed to at the moment of executing.

REVIEW:  The review process is a formal and regular look across the tasks to be done taking all things into account like context, priorities, what is needed, waiting for items, etc. after the review is complete, the next step is doing.

DO: Graham outlines an excellent separation between the worker and boss views when he explains the different dashboards that are available to each.  The dashboard contents for each are the followings:

Boss mode:

  • Waiting  for list
  •  Masters action
  •  Calendar
  •  Good idealist

Worker mode:

  •    Master Action List
  •    Calendar
  •    Daily list

THE BIG THREE - KEYPOINTS

Key point #1: Say NO to as many distractions as possible

Key point #2: Knowing what tools to use but being clear about what the tools are will save you time and not provide distractions.

Key point #3: Have good systems to help you react and respond quickly.

One Last Thing

A productivity ninja is not a superhero, but they often do a great job in appear so. Graham Alcott, Productivity Ninja

LEAN B2B: Build Products Businesses wants

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Lean B2B is a book that was birthed out of several business successes and failures. A little story about why the author wrote Lean B2B. Garbugli, alongside his ex-business partner, decided to start a business that would eventually become HireVoice, a platform to help the industry understand how the market perceives them as employers (employer brand monitoring). At first, there was a series of positive feedback but after the first few modules failed to capture the engagement with the prospects, they discovered that employer brand perception was not enough of a critical problem for companies to pay for their solution. In the end, they failed to build a sustainable business but succeeded in in-validating a startup. It was a successful validation with an adverse outcome. It took Garbugli and his business partner six months to in-validate their first two products, but only three months to invalidate the last three. Garbugli says “Inappropriate B2B customer development cost us four months of runaway and therefore Lean B2B is written to help entrepreneurs save those four months.”

Lean B2B (business to business) is not business a management or product development book. It’s a book about discovering problems that matter and being efficient as possible when going from idea to product-market. The goal of any startup is not to be a startup. A startup is a temporary organization designed to find a reputable and scalable business model. An entrepreneur who is willing to dig deep into the value chain and the into needs of the enterprise will find opportunities for breakout products. They just need the patience and product to see a chance to enter the market. B2B markets are generally much smaller compare to B2Cs. Burning leads in B2C might not be a big deal if the market has millions of potential customers but, with the substantially small market in B2B, burning leads quickly becomes a big deal. To succeed in B2B, entrepreneurs need to build deep relationships with a relatively small number of companies.

Where does it start? The only thing that matters in the first 12-18 months of a company is figuring out how to get your products into the hands of the right people. You have to identify the customers you would like to sell to. The ideal customer is an organization who matches, at a minimum, two of the following criteria:

  1. Has a problem
  2. Is aware of the existence of the problem
  3. Has already tried to solve the problem and failed to address it
  1. Is not happy with the current solution to the problem
  2. Has a budget to get the problem fixed

When you are a startup, client development is the most vital activity you can do. You can develop a product, raise capital, hire a team and incorporate your business but if your product assumption doesn’t match the market needs, you’ll eventually regret having done any of those things. Your startup process will depend on your ability to be laser-focused on finding the ideal product for the right market and not burning all the money in the process. Analytics, responsive design, domain name, branding, press, etc. are not keys to your success. Without the product that people want, the perfect press release or analytic set up will never matter. Forget about vanity metrics and think small. You need to focus on P-M fit (Product-Market fit). This is when you have five passionate customers. The temptation will be strong to start optimizing and building sales channel before reaching P-M fit but resist it. Don’t build a company before you reach P-M fit. Keep your burn low.

In my professional life, I have started dozens of organizations, some with excellent results, others not so much. In the process I have read many books on startups and entrepreneurship. Lean B2B is one of the most practical and closest to real-life experience you can find. This book teaches how to build credibility with prospects, put your products into the hands of early adopters, conduct problem interviews, prioritize problems and opportunities, build an MVP, prepare a pitch, conduct solution interviews, assess whether you have found product-market fit and techniques to speed up Product-Market validation.

THE BIG THREE - KEYPOINTS

Key point #1: Entrepreneurs don’t know the market or customer but they know the product vision; it feels more natural to start there.

Key point #2: The key to succeeding in B2B is to learn to think like your customer.

Key point #3: Sometimes starting with what you have is the best thing to do.

One Last Thing

Only move forward with creating a product that will be “above the bar.”

– Brian Lawley

FAILING FORWARD Turning Mistakes into Stepping Stones for Success

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Failing forward is a strategic guide that helps people move beyond mistakes to fulfill their potential and achieve success.  In this book, John C. Maxwell took a closer look at failure and revealed that the secret of moving forward beyond failure is to use it as a lesson or stepping stone. He covers the top reason people fail and shows how to master fear instead of being mastered by it. Usually, failure is considered the opposite of success, but this is not true. Failure is not to be avoided but to be embraced.  It is a vital part of success. Learning to embrace failure, we will become stronger.  Each chapter of the book deeply explores the psychology of success and failure, using case studies of people, organizations, companies, and nations that managed to take advantage of their failure to succeed and even self-actualize.

Among my favorites stories in the book, we have the story of Mary Kay Ash, which Maxwell uses to make the point that the main difference between those who achieve and the average people is how people handle and respond to failure.

Other stories highlighted by Maxwell were, the story of the Major League Baseball player Tony Gwynn, and the founder of Chick-fil-A restaurant chain, Truett Cathy. The author leverages their stories to propose a new definition of failure. "Failure is the price a person pays for progress, as it provides growth and learning opportunities that would not be had otherwise."

One of the most impactful chapters is Chapter Four,  the section presents many statistics of research on how fear of failure can impede success. Maxwell uses many of this statistics and studies to explained what he calls the “Fear Cycle.” The Fear of  Cycle start with  Fear, followed by Inaction and Inexperience, and close with Inability, and as inability is the main pre-angle to fear, the fear cycle begins again.  The Chapter closed with useful tips on how to break the cycle. Maxwell showed how we can cut from the past to create our own breakthroughs. And he explains the process of how we can see failure as a unique opportunity to face ourselves, and understand our own weaknesses and deal effectively with them.

The last chapter of the books explained how to grasp the positive benefits that each "negative" experience brings, and leverage from those benefits to keep taking risks because that's the only way to succeed.

As Benjamin Franklin said “whatever hurts, instructs,” and most times people get in their own way of succeeding for one or a combination of the followings ten reasons:

1. Poor People Skills

2. A Negative Attitude

3. A Bad Fit

4. Lack of Focus

5. A Weak Commitment

6. Unwillingness to Change

7.A Short-Cut Mindset

8. Relying on Talent Alone

9. A Response to Poor Information

10. No Goals

In conclusion, Peter Drucker says, “The better a man is, the more mistakes he will make, the more new things he will try.” Mistakes really do pave the road for achievement.

THE BIG THREE - KEYPOINTS

Key Point #1: Failure creates new and a better opportunity

Key Point #2: Turn failure into knowledge and knowledge into success

Key Point #3: The only way to make failure useful is to learn from it.

One Last Thing

Achievers are given multiple reasons to believe they are failures. But in spite of that, they persevere. The average for entrepreneurs is 3.8 failures before they finally make it in business. But here is the key, fail early, fail fast, fail often, but always fail forward.

~John C. Maxwell, Falling Forward

Cashflow Quadrant. Guid to Financial Freedom

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Robert Kiyosaki is an active investor in real estate and specializes in the development of small-cap companies. He teaches business and investment principles and shares some of his knowledge through his book, CashFlow Quadrant.

The Cashflow Quadrant describes the four ways income can be generated:

EMPLOYED: Working for someone for a paycheck.

SELF EMPLOYED: Working for yourself, receiving an income that depends on you.

BUSINESS: Owning process/system, i.e., work happens without them being present, so they get a paycheck even when they are not present.

INVESTMENT: Making your money work for you. none or little interaction is needed for getting a paycheck.

Robert does a great job explaining the complicated financial and economic concepts in a very simplistic way. He offers a plan for those on the left side of the quadrant (employed and self-employed) to move to the right side of the quadrant (business owners and investors). The right side of the quadrant is where the rich focus all their attention in order to become financially independent. As part of his plan, Kiyosaki explains that it is not enough to be making a lot of money. What is really important, what makes the difference, is to be financially free. Being financially free is the difference between a medical doctor, a highly paid employee and Jeff Bezos, wealthiest man in history.

Robert Kiyosaki’s main point is to earn enough financial literacy to move from one quadrant to another.

The quadrants are:

EMPLOYEE: This is probably the most challenging quadrant in which to become financially free. Most people fall into this quadrant because of the way their mindset has been programmed since childhood. They get the same suggestion from their parents while growing up, “study hard, find a high paying job and have a secure life.” Your parents’ advice, coupled with schools and colleges is designed to create employees who need security, live from paycheck to paycheck and depend on allowances. There is very small proportion of children who get advice from their parents to start investing or open their own business.

To this group, job security is more important than financial freedom. Although you can become rich in this quadrant, it is quite tough compared to other quadrants.

SELF-EMPLOYED: Those in this quadrant have the mindset of “if you want to do it right, you have to do it yourself.” They are sometimes referred to as "solo-people." They own their job and often do their work because of the perfectionist mindset, and they do not trust anyone else with their job. A few examples are the retail shop owner, small company, doctor, etc. They trade their time for money. Unlike employees who enjoy the benefits of medical allowances and paid leaves, the earnings of a self-employed is very fragile. If they get sick, it would be hard for them to make an income. The self-employed have to devote more time if they want to earn more. Their income is directly dependent on how much work they can do, i.e., their time equals money. Also, their freedom is more important than their financial independence.

BUSINESS OWNERS: This quadrant allows the best opportunity to become financially free. Those here are people who own the system or process where people work for them. According to Forbes, big companies are those with over 500 employees. However, in recent times, this rule is no longer valid. There many big companies which do not require 500 employees to work. For example, Whatsapp is a multi-billion company with less than 50 employees. Unlike the self-employed who can not stop working if they want a regular  income, the business owner does not need to trade his time for money as he owns the system. Even in their absence, their employees will work for them.

INVESTORS: This group of people make their money work for them. Investors are the fourth and highest level of the cashflow quadrant. You cannot jump into this quadrant without being successful in one of the other three quadrants mentioned above. The investors are one of the most financially free groups who make their money work for them. They invest in business stocks, real estate, etc. Most times, they do not need to get involved in the working of the business or asset they're investing in; hence they get plenty time, money and freedom.

In conclusion, it is comparatively easier and faster to become wealthy when you’re working on the right-hand side of the quadrant. You do not need to shift to another quadrant entirely at once. You can keep your feet in two or more quadrants. However, the best way to get rich is to stay on the right side of the cashflow quadrant.

 

THE BIG THREE - KEYPOINTS

Key point #1: The self-employed believe if you want to do it right, do it yourself.  Often self-employed people think they have a business, but if your business requires you to be there in order to keep generating an income, you don't own a business, you own a job.

Key point #2: If you own a process/system where others work for you, you’re a business owner. As a business owner, you are more comfortable to reach the ultimate goal, financial freedom by having your money working for you as an investor.

Key point #3: Everyone has money problems. For most people, money leaves faster than it comes. For others, they have money but cannot reinvest it fast enough. For those who can reinvest it, more money comes in. Yes, the rich do get richer.

One Last Thing:

"A lot of people are afraid to tell the truth, to say no. That's where toughness comes into play. Toughness is not being a bully. It's having  backbone." ~ Robert T. Kiyosaki, The Cashflow Quadrant.

Zilch – The Power of Zero in Business

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Nancy Lublin is the founder of Dress for Success and the CEO of the youth volunteering organization, Do Something. In her book, she draws out her concept on how to do more with less of everything, especially human and financial resources while still upholding innovation, creativity and passion. In a time when best-known companies have become non-for-profit organizations because of their dysfunctional models. There are many things profit-oriented organizations can learn from the not-for-profit organization. The challenge of not- for- profit organizations has been thriving in a tough environment where there is not enough money, people or time. This book focuses on how to do something with brand, people, finance and their suppliers.

Lublin addresses the structure and operating practice of the organization. She felt that unless an organization changes its operating model, the chance of survival is low. She decided to transition from operating out of physical offices in different cities to become online organization using social media. By transitioning, it could be faster in delivering its service and cheaper in its operating model. It could also be an organization that is web and social media based and doesn’t require local adult involvement on projects or charge people money to become a member. Nancy explained the five qualities she uses when screening ideas before acting on them: 1) First 2) Only 3) Faster 4) Better 5) Cheaper

Lublin went further to offer ways by which organizations can increase the value of their brand by focusing on hard work and not just marketing. She encourages leveraging on social media to support operations and growth. She also shares advice on ways in which organizations can get more out of their staff and the board of directors to bring value to the organization and not just showing up for meetings throughout the year. This can be done by creating organizational mission and culture where everyone feels like they are part of something big. It is amazing how motivated the employees will be. If there is something more important than profit at stake, it makes everyone more devote and engaged to success. You need to make everyone in the organization pursue the same purpose and develop an organization that communicates its mission.  

 

She proposes that companies should broaden their understanding of reward and compensation so that employees will be motivated and also offer great techniques for extracting the best from people like offering skill development, set specific and attainable goals, give millennials responsibility early, dole out titles and make your work environment communicate your mission etc.  She also shares advice on branding, doing more for customers, stretching finances and many more. She concluded each chapter with eleven questions to prompt creativity in specific areas.

According to Nancy, doing more with less is not so easy but the ideas in Zilch can make it a little easier to do. This book distills the best practice any company, private or public, can adopt.

THE BIG THREE - KEY POINTS

Key point #1:  Money does not make people work hard, everything else does.

Key point #2:  Make everyone in your company pursue a corporate goal.

Key point #3:  Leverage on social media for operation and growth.

One Last Thing

The way I think about culture is that modern humans have radically changed the way that they work and the way that they live. Companies need to change the way they manage and lead to match the way that modern humans actually work and live.”

– Brian Halligan, CEO, Hubspot

Rich Dad, Poor Dad

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In his book, Rich Dad Poor Dad,  Robert Kiyosaki makes an illustration of the mindset beliefs that make a rich person rich and a poor person poor. He does so by contrasting the advice of his real dad, who was poor, with the guidance of his financial mentor, his friend’s father, who was rich. The big idea is to have the right financial mindset which the education system does not teach.

At a very young age, Robert Kiyosaki learned the first rule of how to make money. The first rule was that the rich people do not work for money; their money works hard for them. Robert and his friend Mike worked for Mike’s father at a very young age. The first thing Mike’s father did was to pay them both 10 cents per hour. With this, they could experience a salary they find short and imagine how that works if multiplied over the time span of 50 years. Then Mike’s father, taught them working for free which taught them two lessons: first, most people are guided by fear of not being able to pay for their bills or desire. Secondly, the need to think of alternatives to make money which Robert and Mike did. At a very young age, they set up a small library room where they provided leftover magazines to other kids for a token.  Which became their first official, entrepreneurial venture.

One of the most interesting topics covered in the book, is Robert's idea about the differences between being poor and being broke. There is a difference between being poor and being broke. Poor is eternal while broke is temporary. Money, as they say, comes and goes but if you have the right education with regard to how money works, your power over money will be unlimited and you will begin to build wealth. Most people strive for the feeling of security when it comes to money,  driving them to be fearful about their money. This causes them to be directed by fear.. When fears enters, passion exits, and passion is one of the main driving forces to build wealth. The illusion that working for money is safer is ingrained in our heads since we are kids. The reality is that it’s easier to work for money, but as history has shown it’s not safer.  So, if you want to secure your financial wealth, don't work for money, work to learn.

Throughout the book, the author makes a case for teaching financial literacy. Financial literacy is an essential aspect of life and yet, it is not taught in school, not even in finance classes. With the level of simplicity, most people tend to ignore it and not focus on it.  However, there is only one rule: know the difference between an asset and a liability and buy the asset.  For instance, people think of a house as an asset. In accounting definition it is but, in reality, your home results in cash moving out of your pocket, the mortgage payment, insurance, property tax and the worst of all is that you missed opportunities because your money is stuck in your house instead of having it available to work for you. Instead of pretending your house is an investment, acknowledge it as an expense.  When you want to buy a liability, first buy an asset that generates enough cash to cover the liability

The author contends that making money is nearly as important as how you spend what you make. Therefore, the author urges young people to seek  work for what they will learn, and that they have opportunity to learn more than what they will earn. Aim to learn a little about a lot instead of seeking specialization because specialization is for employment and not being rich.

 Most importantly, the author recommends that you be sure to develop skills in communication, sales and marketing as those skills combined well with other skills are often necessary to create wealth.

Conclusively, this book lists important tips on how to start making money and to improve your financial life. Contrary to popular wisdom, it does not take money to make money. It takes education about money. Start early, buy a book, go to a seminar. Start small and practice. What is in your head determines what is in your hand. Money is only an idea. This book by far is one of the best available books for entrepreneurs, entrepreneurs to be and employees with the desire of understanding the basic concepts on the entrepreneurial and intrapreneurial mindsets. I received a copy of this book as a Christmas gift in December of 2004 from my girlfriend at that time, now my wife. The book changed my life. As a young medical doctor, it transformed my point of view in regards to work and in regards to my career path. Today, I am as excited for starting new lines of business inside the workplace (intrapreneurism) as I am outside of work (entrepreneurism). The book’s basic principles of 1) increasing your value in the market is to increase the value of the people around you, 2) creating life project teams, 3) increasing your assets and 4) acquiring as few liabilities as possible are as vital today as they were thirteen years ago. This book has many jewels. Getting yourself a copy would be a great investment.

THE BIG THREE - KEYPOINTS

Key point #1: The rich do not work for money

Key point #2: Know the difference between asset and liability and buy assets.

Key point #3: Don’t confuse your profession with your business. Bring replicable value to both of them.

One Last Thing

“I am concerned that too many people are focused too much on money and not on their greatest wealth, which is their education. If people are prepared to be flexible, keep an open mind and learn, they will grow richer and richer through the changes. If they think money will solve the problems, I am afraid those people will have a rough ride. Intelligence solves problems and produces money. Money without financial intelligence is money soon gone.”

― Robert T. Kiyosaki, Rich Dad, Poor Dad

The Art of Thinking Clearly

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The Art of Thinking Clearly translates complicated results from cognitive bias experiments, interprets and synthesizes them into short, easy to understand summaries.  Humans experience diverse reasoning patterns out of which many are limitations to logical thinking. Most cognitive errors made by humans are standard and can be identified when you know what you have been and are dealing with.

Knowing these will help you to minimize them, and then you can open yourself up to logical alternatives. The author opens up the reader’s mind to human psychology, reasoning and how to avoid cognitive errors for better decision making.

Among the logical errors, Dobelli explores survivorship bias or systematic overestimation of the chances for success and social proof or feeling that an action or decision is right because a lot of people are doing it. You come across survivorship bias when dealing with money and risk. It becomes especially pernicious when you become a member of the winning team. The author suggests an amazing solution to help clear your mind against survivorship bias, which is a frequent visitation of graves of once-promising projects, career and investment.

Clustering Illusion: When it comes to recognizing a pattern, we are oversensitive. However, it is best to regain your skepticism. If you or someone, close to you, thinks you have found a pattern, first take in consideration that may be pure chance. If it seems too reasonable to be true, see a mathematician and have the data tested statistically.

Social Proof:  It dictates that individuals tend to think they are behaving correctly as long as they act the same as other people.  In other words, the more people follow a particular idea, the better we think the idea is, and therefore support it.

Outcome Bias: Attributing positive outcomes to our capabilities and blaming external issues on external circumstances. This attribute was tested by having two groups of subjects take a personality test then arbitrarily assigning good or bad scores. The students with positive outcome believed the test results were fair and reflected their abilities. The students with the not so good score, on the other hand, found the test was garbage and didn’t reflect their personality. An excellent way to overcome your judgment is to listen to honest feedback and to learn from it without taking it personally.

An illusion of attention:  We often think that we notice everything around us but this couldn’t be farther from reality. As a Harvard study found, it is easier to lose attention than what we think. The experiment had subjects watch a video of students passing balls back and forth while counting how many times the player in white shirts passed the ball.  Later they were asked if there was something unusual that caught their attention. Half of the subjects did not notice anything unusual, unaware of the fact that in the middle of the video, someone dressed as a gorilla walked across the room pounding his chest. We tend to remember things which happen at the beginning and end of a stream of information forgetting what comes in the middle.

Lastly, amongst others is alternative blindness. Whenever people think about an offer, they become blind to alternatives. However, to be able to make the right decision, you have to go out of your mental limit.  

To overcome these cognitive errors in reasoning, we have to be aware of them and take a conscious effort to defeat them.

THE BIG THREE - KEY POINTS

Key point #1: Cognitive biases cause simple errors in most of our day to day thinking.

Keypoint #2: Facts do not cease to exist because they are ignored. Therefore, make decisions based on facts, only lazy minds are comfortable with the illusion that perception is reality, perception is perception, reality is reality.

Keypoint #3: We are drunk on our own ideas. To sober up, take a step back now and then and examine their quality in hindsight.

 

One Last Thing

“If you ever find yourself in a tight, unanimous group, you must speak your mind, even if your team does not like it.”

― Rolf Dobelli, The Art of Thinking Clearly: Better Thinking, Better Decisions

The Five Dysfunctions of a Team

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Patrick Lencioni is an American writer who specializes in business management books, specifically in relation to team management. The Five Dysfunctions of a Team describes a pyramid of five layers which represent the maturity of a team. The maturity in which the team interacts is commonly known as teamwork. The layers are connected in a way that a team becomes more effective when moving  from the bottom layer to the top layer. The author reveals the basics of teamwork by using a leadership story, a fable of a technology company that is scraping to grow and find customers. As the team attempts to work through issues and make progress, the five dysfunctions of their team becomes very clear:

1- Absence of Trust

2- Fear of Conflict

3- Lack of Commitment

4- Avoidance of Accountability

5- Inattention to Results

Understanding these five dysfunctions is the first and most important step to reducing misunderstanding and confusion within a team.

ABSENCE OF TRUST:  The primary cause of the absence of trust is rooted in the inability of team members to show their weakness and be vulnerable with each other. The absence of trust is one of the most damaging traits in team dysfunctionality. A great deal of energy is wasted when team members invest their time in defensive behavior and are hesitant to ask for help or to offer help. Teams can overcome this dysfunction by creating an environment that encourages the sharing of experiences, following through with commitments to demonstrate credibility and developing strong insight into the distinctive characteristics of team members.

FEAR OF CONFLICT: Teams that lack trust are hindered from having a passionate debate about things that matter. This causes a team to replace conflict with artificial harmony. Understanding that conflict can be productive is highly essential when working with a team and can help a team overcome their fear of conflict.

LACK OF COMMITMENT: People are more willing to take on tasks when their opinion is included in the decision-making process. Productive teams make joint and transparent decisions and are confident that they have the support of other team members. It is only natural that when people do not feel committed to the outcome of a result, they feel less responsible for it. The commitment of team members exists when each member has the chance to offer their opinion. This can only be done comfortably when there is a warm environment. People will also be more open to allowing others talk to them about their responsibilities.

AVOIDANCE OF ACCOUNTABILITY: You can’t have accountability when a team doesn’t commit. People rarely hold each other accountable if they haven’t bought into the plan. Considering a well-organized team, it is the responsibility of the team members to hold each other accountable and accept responsibility when necessary. Often, success is measured by the level of progress. The WHAT, HOW, WHEN and WHY must be clearly communicated to the team.

INATTENTION TO RESULTS: When team members are not held accountable, they will often defer to looking out for their own personal interests rather than the team’s interest. A team can only become results oriented when all team members are focused on the team’s results rather than their own. In this regard, the primary role of a leader in overcoming this dysfunction is to set the tone for the team and lead by example. To prevent this dysfunction, you must start from the bottom of the pyramid and build trust between team members. The easiest way to get someone to trust you is to be authentic and reliable. Always do what you say and people will see you as a master of your words.

Patrick Lencioni wraps it up by describing how to improve a team’s result: by celebrating successes, discussing what is most important for the organization and addressing the most critical challenges of the team. In doing so, it encourages team members in a difficult situation to choose the company goal over their own personal goal.

THE BIG THREE - KEY POINTS

Key point #1: There are five dysfunctions of a team.

Key point #2: Leaders can overcome these dysfunctions by setting the tone and leading by example.

Key point #3: Successful teamwork is about combining common sense with an uncommon level of discipline and persistence.

One last thing

“Politics is when people choose their words and actions based on how they want others to react rather than based on what they really think. Simply put, politics have no place in a functional team.”

― Patrick Lencioni

Resonate

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Resonate explores deep into the art of presenting and analyzing what makes a presentation persuasive and memorable. The knowledge of Resonate will raise your game in the art of creating a compelling and convincing presentation. In this book, Nancy Duarte drives the reader through the use of story principle to hold the audience’s attention. She successfully makes a case for:

1- Placing your audience at the center of the story.

2- Seeing yourself as a mentor instead of a hero.

3- Building a workable call-to-action.

4- How famous communicators structure their ideas and most moving speeches.

Nancy advocates a new attitude towards presenting. She believes you need to see your audience as the HERO. Your presentation should not center around your brilliance or the brilliance of your company, but rather you should cast your audience as the hero while you, the presenter, step into the role of a mentor. You should invite the audience to come on a journey with you, from an ordinary world to your special world. Nancy says, casting yourself as a mentor gives you both wisdom and humility.  Audience insight and resonance can only occur when a presenter takes a stance of humility. However, there is a gap between the audience’s ordinary world and your specialized world; it is your role to make the gap clear and invite the audience to take the leap across the gap. Before your audience can be willing to go on a journey with you, you must deliver a concise formulation of what everyone agrees is true. Accurately capturing the current reality and sentiments of the audience’s world demonstrates that you have insight and experience about their situation and that you understand their perspective, context and values.

Nancy also sees the use of contrast as being a primary way of engaging and holding an audience’s attention. If you attempt to play down the contrast so as not to stand out or attract resistance or objections from your audience, your presentation will be bland and boring. The author suggests that for every idea or point in your presentation, you should also think of a contrasting idea. You may not use them all in your presentation, but even thinking about them will be useful. Nancy also suggests that you perform an audit of your content to ensure there is an appropriate balance between analytical and emotional content. She reminds us that whenever we recommend change, either behavioral or organizational change, even if it is a positive change, your audience is likely to resist because change involves loss.

During your presentation, be ready for nitpicking of any errors in your language, cynical body language and outright hostile questions or statements from your audience. Prepare yourself by thinking through your audience’s position. Research has shown that acknowledging and countering opposing viewpoints is more persuasive than only presenting your view.

Of course, always create a memorable moment in your presentation. Nancy refers to this moment as the S.T.A.R. moment, Something They will Always Remember. Traditional public speaking advice has advocated that this moment should be at the start of your talk. However, Nancy suggests that the attention-grabbing and memorable moment can be at any time in your presentation. Your attention-grabbing-opening or moment must align and magnify your big idea and should be worthwhile and appropriate, not kitschy or cliché.

In conclusion, a presentation has the power to change the world. Changing your stance from that of a hero to one of the wise storyteller will connect the audience to your idea and an audience connected to your idea will bring wanted change.

The author helps the reader to present stories that transform them into visuals. This book is highly recommended for any level of presentation geeks, from the beginners to the experts. Every point in the book is supported by detailed analysis of many presentations and speeches, which admittedly, is one of my favorite parts of the book.

As a professional, presentation designs and delivery are one of the most exciting parts of my job. It is a chance to not only express artistically, but also to connect with others. Nancy Duarte’s work is amazing, as seen in her other books, Slideology and Illuminate. If you yearn to be a phenomenal communicator, start with Resonate and let your audience to be the hero.

THE BIG THREE - KEY POINTS

Key Point #1: Cast your audience as the hero and yourself, the presenter, as the mentor.

Key Point #2: Incorporate stories into your presentation  Having the right balance of logic and emotion is essential to bring your audience into your specialized world.

Key Point #3: A presentation has the power to change the world.

One last point

“The audience does not need to tune themselves to you; you need to tune your message to them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what’s already there.”

        ― Nancy Duarte